Every page in the apple online store (at least the new iPod section features an image which reads “Apple Rating” and has five stars and a ‘what is this’ link below it.
About the Apple Ratings — frequently asked questions:
What is the 5-Apple rating?
All Apple products have a rating of “5 Apples” because we think they’re great.
Why can’t customers rate Apple products?
Would you trust us to display less than perfect ratings on our own products? We didn’t think so!
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