As much as I’m pissed that I didn’t come up with this, I’m glad I’m not such a whore for dollars.
I’m no designer, I think these guys have me on that issue – but this is definitely how to keep your site fresh:
We have a lot of ideas for the new SvN, and over the next few months you’ll be able to watch us think out loud. The site may be different tomorrow. And different again the next day. The design will be ever changing until we settle on what we’re really happy with. But instead of doing it all behind the scenes, we’ll be doing it in the open.
Why keep all the changes you want to make to your site in a to do list somewhere when all they really take would be 5 minutes of fiddling with templates or css? Just do ‘em, make your site better, and get out of that ‘redesign’ state of mind.
The front page of a website needs to put a face to the world which does a good job of describing itself and engaging it’s visitors, and I don’t think the average site these days does that.