Amazing lecture. Make this into a feature film, and elect this guy president.
Fabulous interview with William McDonough, co-author of Cradle to Cradle, which I just read about a month ago. Looks like hes starting to catch fire, getting his ideas out into the world in the form of really sweet buildings.
The fabric produced in the Switzerland factory talked about in the book is starting to get used, chiefly now in the new Airbus 380:
It was selected for upholstery on the new Airbus 380. It’s made of worsted wool to keep you at the right temperature—cool when it’s hot and warm when it’s cold—and [a plant fiber called] ramie to wick away moisture. It’s a high-performance-design product. Going ecological doesn’t mean downgrading performance criteria. 2
The China Housing Industry Association has the responsibility for building housing for 400 million people in the next 12 years. We’re working with them to design seven new cities. 3
(emphasis mine). Wow, wow, wow… Talk about a contract.
I love nuclear energy. I just want to make sure it stays where God put it—93 million miles away, in the sun. 3
I wish more people would riff Einstein these days, who could be a better technological or scientific role model?
no problem can be solved by the same consciousness that created it. Our job is to dream—and to make those dreams happen. 3
William McDonough, Michael Braungart
Excellent book detailing how exactly we can begin to stop incessantly raping the earth. Improving the way we build and manufacture things: build things to be recovered and reused, not recycled, but upcycled – made into more valuable or at least equally valuable things after being consumed instead of lesser.