What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. Herbert Simon
Your attention can be easily tracked on the web, and it is. Why shouldn’t you get to own it?
We’re being bitten by Gilder’s and Moore’s Laws—bandwidth and CPU increased to the point where naive systems flood us with information. What we need now are sophisticated systems: we need to use that bandwidth and CPU to hold back the flood: data mining and the other machine learning disciplines will all play into this.